Hi, I’m Jenni, the proud owner and maker behind Sew It In Labels—an Australian-made and owned small business based in Queensland.

I’m passionate about creating beautiful, high-quality sew-in labels that give handmade products the professional finishing touch they deserve. Every label is personally designed, printed and finished by me right here in Australia. Nothing is sent overseas for production, and every order is created with genuine care and attention to detail.

My journey began in 2022 under my husbands business, FreeStyle Creations and Events, when a client asked us to create sew-in labels for her handmade scrunchies. It may have started as one simple request, but it quickly sparked a passion and inspired something much bigger.

Since then, I’ve created thousands of custom labels for talented makers, small businesses and well-known craft brands across Australia. As demand continued to grow, so did my vision. In 2025, I proudly launched Sew It In Labels as its own dedicated business—a name that perfectly reflects what I love doing most.

My range includes custom labels for clothing, scrunchies, heat packs, blankets, accessories, handmade gifts and so much more. Whether you sew as a hobby, create beautiful products from your kitchen table or are building a growing Australian brand, I believe your work deserves to be proudly recognised.

A label may be small, but it can make an incredible difference. It tells your customers who created the product, adds personality to your work and transforms a handmade item into something that feels polished, professional and truly complete.

Quality is at the heart of everything I do. My labels are created using durable, washproof materials designed to withstand regular wear and washing, helping your branding remain beautiful long after your creation leaves your sewing table.

When you choose Sew It In Labels, you’re not purchasing a mass-produced label made overseas. You’re supporting a genuine Australian small business that values local production, craftsmanship, creativity and personal customer care.

Every order supports my dream, my family and the continued growth of Australian-made products. It also allows me to support other makers by helping their own creations and businesses stand out.

I feel incredibly honoured each time someone trusts me to create labels for their brand. I’m proud to play a small part in your creative journey and can’t wait to help you add the perfect finishing touch to something you’ve made with so much love.

Proudly Australian made and owned. Designed, printed and finished in Queensland.

— Jenni